Jordan Rawcliffe
Welcome! This site is designed to give you a closer look at who I am and what drives me. I’m passionate about learning and thrive on blending creativity with technical expertise. With a strong foundation in business strategy and a proven track record in driving growth, I bring a unique perspective to problem-solving and innovation, both in my professional journey and personal projects.
Please choose one of the following or scroll down to learn more!
The Short Story
Jordan Rawcliffe’s Short Story
Passionate market leader who loves to learn.
Business Administration
Armed with a Bachelor’s Degree in Business Administration from Simon Fraser University and currently pursuing my Master’s in Business Administration at Carleton University, I have developed a strong skill set in Marketing, Human Resources, Data Analytics, and Information Technology. My experience includes leading strategic initiatives and driving impactful business growth across various industries.
Creative
Nearly a decade of experience working with Adobe products, leading marketing efforts for multiple businesses, and owning a film production company has shaped my ability to bring creative ideas to life. I specialize in crafting compelling visuals and narratives that captivate audiences and drive engagement.
Technical
My technical expertise is grounded in continuous learning, focusing on cloud computing, AI workflows, project management, website development, and system integration. I have years of experience volunteering for tech-related roles, which has honed my skills in finding efficient and innovative solutions.
Jordan’s Portfolio
Smart Stuff Teaching
Director of Marketing and Business Development
I founded the company with the support of investors, leading the development of its brand and marketing strategy. I recruited and managed a team of developers, overseeing their work to bring our vision to life. I successfully created and managed a budget exceeding $1 million, strategically allocating significant funds towards marketing efforts. Despite our progress in generating revenue, the investors ultimately decided to cut funding due to financial challenges in their other ventures. Throughout this time, I negotiated over 200 contracts and secured licenses for more than 20,000 resources, significantly expanding the company’s offerings.
Jordan Rawcliffe Productions
Owner
JR Productions is your go-to destination for high-quality video production and creative content. From corporate videos and commercials to personal projects and promotional films, we bring stories to life with creativity, technical expertise, and attention to detail. With years of experience working with clients across various industries, we focus on delivering compelling visuals that engage and inspire. Explore our portfolio to see how we can make your vision a reality.
Links
– Demo Reel (2020) – https://vimeo.com/425569254
– Wind & Tide – Toastminor: https://youtu.be/umwOz8UXpdA
– Wind & Tide – Ready to Read: https://youtu.be/dk2-rpq_96k
Mars Management – Digital Marketing
Co-Owner
As the co-owner of Mars Management, I lead a team focused on delivering powerful digital marketing strategies that help businesses grow their online presence and drive customer engagement. We work with diverse clients, including Fraser Valley Cataract & Laser, BCLasik, Smart Stuff Teaching, Sharp Pencil Digital, and Whimsy Workshop Teaching. My expertise lies in Google Ads, Meta Ads, and Social Media Management, where I create high-impact campaigns that boost engagement and conversion rates.
I ensure seamless collaboration with our clients, leveraging innovative email marketing and digital advertising approaches to achieve measurable results. This experience also taught me how to create a corporation, submit annual reports, record finances though Sage Accounting, and file T2 tax returns.
Martini Construction
Marketing Manager
At Martini Construction, I played a key role in enhancing their online presence by designing and creating the ‘Projects’ section of their website. I developed engaging content, including photography and detailed write-ups, to showcase completed projects, such as the CEFA location. My focus was on highlighting the quality and scope of Martini Construction’s work, making their portfolio easily accessible and visually appealing to potential clients and partners.
Bi Pure Water
Marketing and Content Manager
At Bi Pure Water, I brought innovation to the forefront by transforming complex water treatment solutions into engaging 3D video experiences. I created interactive visualizations that allowed users to explore systems like reverse osmosis plants in an entirely new way. My role also involved managing the company’s website, crafting digital ads, and designing print materials, all while optimizing our marketing budget to maximize engagement and visibility. These efforts led to a significant boost in customer interaction, making complex technologies accessible and captivating.
Links
– Brent Kennedy WTP 3D https://youtu.be/lNEjcZKOBT0
– Kugluktuk WTP 3D https://youtu.be/xo5lo9T3TRE
– Zhiibaahaasing 3D https://youtu.be/kyU2OpLxkRc
Beginning Years
Homeschooled
I was homeschooled from Kindergarten through Grade 12, which gave me the flexibility to accelerate my learning in some areas while diving deeper into others, ultimately allowing me to start my university education at just 16 years old.
During these formative years, I developed a passion for technology, often taking apart computers to understand their inner workings. I also immersed myself in the creative world by producing short films and playing video games. My enthusiasm for technical skills extended to volunteering as a sound mixer and lighting technician at a local theatre, and I even found time to contribute to marketing projects like Norwex, where I helped showcase the benefits of chemical-free cleaning solutions.
University Years
Trinity Western University > Simon Fraser University
During my time at Simon Fraser University, I earned a Bachelor’s Degree in Business Administration, where I consistently achieved academic excellence, making the Dean’s List from 2018 to 2020. My studies focused on key areas like Business Management, Marketing, Data Analysis, and Organizational Theory. Beyond academics, I actively contributed to the university community, including my role as the executive producer for the Valorant E-Sports team, where I combined my leadership skills with my passion for gaming and teamwork.
Other Hobbies
D&D, Gaming, Game Creation, 3D Printing
I’m an avid gamer and Dungeons & Dragons enthusiast who loves hosting and playing D&D campaigns. I enjoy playing a variety of video games, including FPS titles like Valorant and simulation games like Satisfactory. I have also worked in Unreal Engine, Unity, and other game engines. I’m also passionate about 3D printing, using PLA and resin to create everything from D&D miniatures to personalized gifts and practical household tools.
